And thanks to Instagram’s Shop tab and product tagging functionality, Shopify merchants can enable their Instagram accounts to provide users with more about their products with a single tap, and even take users directly to their Shopify store to make a purchase, all within the Instagram app. Supported call-to-action button options include: Contact Us, Learn More, Book Now, and Download.
#Take a break from instagram how to#
You can also check our guide on how to get followers on Instagram to learn about 15 tactics to grow your Instagram followers. When putting ad dollars behind a sponsored post (also known as a “promoted post”), it’s worth noting that there are several predetermined calls to action for you to choose from. If you have an Instagram Business account, you can invest in sponsored posts to ensure your photos are seen by a targeted audience. Collecting user-generated content with branded Instagram hashtags.Promoting a sale, new product launch, or new collection launch.Running an awareness campaign to increase your visibility or to increase brand awareness in general (this can mean increasing your reach and number of followers, or driving traffic to your website for awareness purposes).Instagram captions and campaign goalsīefore diving into Instagram caption writing, go back to the primary goals of your Instagram strategy and let them guide you. Meet the experts: Jason Portnoy, president of JPORT Media, a full-service digital marketing and ad agency and Ashlyn Carter, copywriter and messaging strategist at Ashlyn Writes and founder of the website Ashlyn Writes and the accompanying Ashlyn Writes Shop, powered by Shopify. I spoke with two Instagram marketing experts to get their insights on how to write captions for Instagram posts that can help improve your sales, reach, and brand affinity. (More on how captions can help achieve these actions coming up.) So, as a business, you need to entice users to engage with your post, whether that means staying on it for a few seconds, or liking, commenting on, or sharing it. What does this mean? For starters, what shows up at the top of an Instagram user’s channel is based on the user’s own activity.
These changes mean that simply having a large number of followers no longer guarantees your posts will be seen-as counterintuitive as that may sound.Įarlier this year, Instagram explained how its algorithm works, saying, “What shows up first in your feed is determined by what posts and accounts you engage with the most, as well as other contributing factors such as the timeliness of posts, how often you use Instagram, how many people you follow, etc.”
This metric looks at whether you are receiving a lot of user comments on a post and whether you are responding to these comments. With the recent updates to Instagram’s algorithm, your posts are more likely to be served (or “seen”) if the platform likes your Instagram engagement rates. In short: Instagram captions can help elevate your company’s social media success-and that can improve your bottom line. Strong copy in your caption shapes your brand’s story and personality, which in turn helps your followers realize they need what you’re selling. Register now What makes a good Instagram caption?Ĭompelling captions can create more engagement, which is critical when it comes to Instagram’s algorithm.
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